A Mythical Village in South Naples

A couple of Collier County Commissioners, Tom Henning and Georgia Hiller, are rightly skeptical of the very existence of the Bayshore area of South Naples, with its fancy new name, Naples Bay Village. Many are doubtful about the whole South Naples thing, too, assuming south means swamp.

To be fair, many world travelers and Naples residents are confused by the term South Naples and simply reject reports of a place called Naples Bay Village or Bayshore or even of a street by that name. These folks know of a place long-called Kelly Road, famed for its many indoor and outdoor drug marts, cheery red lights and ready bail loans. You can look it up in any Fodor's or follow it on any bargain vacation AAA trip-tik that drops you off at the Naples Botanical Gardens.

To the mind of most of Collier County and the world, there is no Bayshore. They've never seen a Naples Bay Village, unless you mean the nearby near-bankrupt Naples Bay Resort, where you can still get Bang-Bang Shrimp at Bonefish for five bucks on Wednesday; which means you are not at Naples Bay Village. So turn right out of Bonefish and keep going swampish on the Tamiami Trail for a couple miles.

Keenly aware of this recognition problem, a group of Villagers have heroically worked up plans to repurpose the neighborhood as an artsy beatniche well worthy of the name Naples Bay Village: A place where creativity can blossom and live performance centers can rise, unless, of course, it rains a lot. They have done wonders visually, too, for those who eyes do not roll into their heads at the sight of a Big Lots.

To the rare visitor who can actually experience Naples Bay Village, its residents do not mention--much--their one true curse: With real estate values stuck deeper than the bottom of Naples Bay itself, the Villagers can never leave their Village.

The H-monogrammable County Commissioners have certainly visited the region, missed the street signs, the landscaped boulevard and the modern empty lots and found nothing that looks remotely like a Naples Bay Village. All they see is Kelly Road, right where it has always been, running between the Tamiami and a mixed six-pack of Budweiser and night-crawlers from Del's. It is as Kelly as always, conclusive evidence that Naples Bay Village and Bayshore Drive, after the least-noted and briefest of appearances, have disappeared, along with their tax rake-off, for another 100 years.

Longtime residents of the mystical and missing Naples Bay Village, of course, view this disappearance as the blessing of sorts, an escape from petty politics and endless rebranding. They alone know that Kelly Road was probably named for the legendary performer Gene Kelly.

And the Village's real name has always, surely, been Brigadoon.